National Institute of Design – Finest Institute for Creative Minds

National Institute of Design – Finest Institute for Creative Minds

NID has been declared ‘Institution of National Importance’ by the Act of Parliament, by virtue of the National Institute of Design Act 2014.

In 1955 Pupul Jayaker, the noted writer on Indian craft traditions and the founder of the Indian Handlooms and Handicrafts Export Council (HHEC) met the renowned American designer Charles Eames at the Museum of Modern Art in New York. The Museum had organised a unique exhibition titled The Textiles and Ornamental Arts of India. This would be the beginning of a lifelong dialogue between these two eminent individuals.

At the same time the Government of India was considering establishing an institute of design, under the advice of Pupul Jayaker and other like-minded people. The 1950s were a decade of rapid industrialization in India and clearly, the need for such an institute grew stronger. In 1957 the Government of India requested the Ford Foundation to invite Charles and Ray Eames to visit India. Charles and Ray Eames travelled to all parts of the country, meeting and talking to writers, craftspeople, architects, scientists, industrialists, educators and philosophers. They took hundreds of photographs of their travels.

On April 7, 1958, the Eameses presented the India Report to the Government of India. The Eames Report defined the underlying spirit that would lead to the founding of NID and beginning of design education in India. The Report recommended a problem-solving design consciousness that linked learning with actual experience and suggested that the designer could be a bridge between tradition and modernity. The Report called upon future designers to re-examine the alternatives of growth available to the country at that time.

Based on the recommendations made in the India Report, the Government of India with the assistance of the Ford Foundation and the Sarabhai family established the National Institute of Industrial Design, as it was originally called as an autonomous all-India body in September 1961 at Ahmedabad. Gautam Sarabhai and his sister Gira were played a major role in the establishment and early years of NID. Gautam Sarabhai sidestepped the accepted wisdom and conventional method of education . He revived the philosophy of the Bauhaus design movement which was learning by doing. This unique curriculum and revolutionary educational philosophy remain part of NID to the present day.

Today the National Institute of Design is internationally acclaimed as one of the finest educational and research institutions for Industrial, Communication, Textile and IT Integrated (Experiential) Design. It is an autonomous institution under the aegis of the Ministry of Commerce and Industry, Government of India.

The mandate for NID is to offer world-class design education and to promote design awareness and application towards raising the quality of life by and through

Education to create design professionals of excellence to help meet India’s diverse design needs. To train design trainers for other design and design-related institutions and positions in the 21st century as global leaders in Design Education and Research by recognizing the changes in economic and business environment nationally and globally.

Ensuring the expansion in the number of quality design professionals and faculty, through existing and new institutional mechanisms.

Becoming a repository of design knowledge, experience and information on products, systems, materials, design and production processes related to traditional as well as modern technologies.

Encouraging the design of products and systems of everyday use in a spirit of restless search for indigenous design solutions by focusing on affordable design for the masses.

To undertake fundamental and applied research to create cutting edge knowledge in the areas of design especially those concerned with user understanding and trends.

To help place designers in key sectors of national need for benchmarking of standards of design education and practice, and encouraging ‘thinking global and acting local’.

To offer integrated design consultancy services and cutting edge design solutions providing practice opportunities to students as well as a revenue stream to the institute.

Providing design inputs from the point of view of using design as an integrating force in varied areas like science, technology, management etc. to raise quality of life through well designed products, services, processes, systems, etc.

To humanise technology and integrate the physical with the virtual and digital worlds through better information and interface design.

To provide design intervention for craft, handloom, rural technology, small, medium and large scale enterprises, and outreach programmes for capability and institution building and sustainable livelihood, employment opportunities and economic growth.

This vision acknowledges that higher education in design will have greater responsibilities to meet the needs of society both in India and abroad. We must be prepared to accept this challenge so that we can continue to lead advances in educational and technological innovation, creative expression and design led problem solving. At the same time NID anchors itself to cultural strengths of India and fosters strategic design linkages of innovation and entrepreneurship with the various sectors of industry.

NID will also have to identify opportunities for newer linkages across institutional, national and cultural boundaries in order to create newer opportunities for the development of people and industry. As the external environment changes, NID must reshape existing programmes or initiate new programmes to maintain or gain leadership positions.

NID has taken five decades of pioneering hard work by the academic community at the institute to develop a system of education which lays more emphasis on learning than on mere instruction. Over a span of the last 50 years, the institution has made it a point to lay emphasis on learning and to pursue innovation led designs through the development of the mind and skills of designers. This technique has motivated students to perform better and has given them an edge over other design professionals. The institute’s client servicing team facilitates students in getting involved with real life projects, which in turn adds value to the upcoming professionals giving them a taste of actual situations.

Education At NID

NID offers professional education programmes at Bachelors and Masters level with five faculty streams and 20 diverse design domains.NID has established exchange programmes and ongoing pedagogic relationships with more than 55 overseas institutions. NID has also been playing a significant role in promoting design.

Having entered the 6th decade of design excellence, NID has been active as an autonomous institute under the aegis of the Department of Industrial Policy & Promotion,Ministry of Commerce & Industry, Government of India; in education,applied research, service and advanced training in five faculty streams,Industrial Design, Communication Design, Textile, Apparel & Lifestyle Design, IT Integrated (Experiential) Design and Interdisciplinary Design Studies. NID offers a wide spectrum of design domains while encouraging transdisciplinary design projects.NID is a unique institution with many problem-solving capabilities, depths of intellect and a time-tested creative educational culture in promoting design competencies and setting standards of design education. The rigorous development of the designer’s skills and knowledge through a process of ‘hands on-minds on’ is what makes the difference.

The overall structure of NID’s programme is a combination of theory, skills, design projects and field experiences supported by cutting edge design studios, skill & innovation labs and the Knowledge Management Centre. Sponsored design projects are brought into the classroom to provide professional experience.Interdisciplinary design studies in Science and Liberal Arts widen the students’ horizons and increase general awareness of contemporary issues.

How to Apply

NID’s application procedure is quite simple and the candidate is expected to download the application form from NID’s admission dedicated website. Once filled, you must post/personally handover the completed application form with a Demand Draft drawn on any nationalized bank in favor of ‘National Institute of Design’ (Rs.1500 for General and Rs.750 for reserved categories like SC/ST and PH). The fees is non-refundable on rejected applications and those applications selected for the admission tests will receive the hall ticket/call letter somewhere in the month of December. Both B.Des and M.Des programs require that the candidates selected for tests carry their hall tickets, eligibility certificates, birth certificate and other supporting documents like category certificates.

Eligibility Criteria

B.Des– A General category candidate shouldn’t be more than 20 years old and this age limit can be extended to another 3 years for Reserved categories. The candidate must have completed or must be completing his/her Higher Secondary education or equivalents like AISSCE/IB/ISC.

M.Des– A General category candidate shouldn’t be more than 30 years old and this age limit can be extended to another 3 years for Reserved categories. The candidate must have completed or must be completing his/her Bachelor’s degree or an equivalent Diploma. Degree in Design, Engineering, Technology or Architecture, or a recognized Diploma in Design are the most preferred academic qualifications.

Entrance Exam

NID’s entrance exam Design Aptitude Test (DAT) which is also popularly known as the National Entrance Examination for Design (NEED) is one of the most regarded entrance exams for design in India and also one of the most difficult ones along with IDC’s CEED. There is no particular syllabus to prepare for DAT or NEED and the questions are framed on basic topics like Communication Skills, Composition, Creativity, Drawing Skills, General Mental Ability, Sensitivity to Environment and Subjects of Design.

Both B.Des and M.Des Design Aptitude Tests (DAT) comprise of two phases, the first being a written test and Phase 2 being a Studio Test

B.Des :

Phase 1: This 3 hour test is for 100 marks and the questions are both visual and textual in type. The test is conducted to gauge the candidate’s aptitude for Design Problem Solving, Visual Sense, Observation & Perception, Environmental Awareness, Mental Ability and Communication Skills.

Phase 2: Phase 2 comprises of a Studio Test followed by Personal Interview and Portfolio Presentation. The Studio Test is further divided into 3 parts- Doodling, 3D Modeling and Observation Test.

M.Des:

Phase 1: This 3 hour test is for 100 marks and consists of two parts, both of 1.5 hour time duration. Part A is a Common Foundation Paper for 40 marks and Part B is a Specialization Paper for 60 marks. The test is conducted to gauge the candidate’s aptitude for Design Problem Solving, Visual Sense, Observation & Perception, Environmental Awareness, Mental Ability and Communication Skills.

Phase 2: Phase 2 comprises of a Studio Test followed by Personal Interview and Portfolio Presentation. The Studio Test is further divided into 3 parts- Doodling, 3D Modeling and Observation Test.

Exam Centers

According to NID’s website both B.Des and M.Des exams are conducted in 12 exam centers as of now. The list goes as follows: Ahmedabad, Bengaluru, Bhopal, Chandigarh, Chennai, Delhi, Guwahati, Hyderabad, Kolkata, Lucknow, Mumbai and Nagpur.

Integrated Design Services

Client servicing is an integral part of the NID’s activity. Through Integrated Design Services (IDS), NID undertakes consultancy projects and professionally delivers design solutions in various areas of design disciplines.

Consultancy project at NID starts with an enquiry from the Client with details of their probable design requirement. In many cases, an enquiry is followed by the meeting with the Client in order to understand the scope of the project and formulate design brief. Based on the final design brief, a techno-commercial proposal is made and sent to the Client for approval. On approval of the proposal, the design team headed by the Faculty (Project Head) initiates the design process which involves intense research, conceptualization, design detailing, prototyping and final delivery of the project.

The projects are undertaken by faculty mainly to bring market realities to the design studios of NID in a multidisciplinary environment for the benefit of the Clients. Projects in line with NID’s areas of expertise are carefully chosen, so that Institution can provide state of the art design solution to perspective Clients. Over the years, NID has taken up and successfully completed many projects of national importance in the area of product, furniture and interior design, communication and exhibition design etc.

CONTACT:

Activity Chairperson, Integrated Design Services

E-MAIL

ids@nid.edu

PHONE

+91 79 26623996(Direct), 26623692

Phone EPABX: +91 79 26629500-600 Extn. 764/765/766

Fax: +91 79 26625240

Outreach Programmes

NID’s Outreach Programmes bring the Institute’s experience and training facilities to the service of those outside its regular education and client service activities.

These Programmes help build a network of design collaboration toward economic and social priorities, between the Institute and organisation, groups and individuals all over India. These networks help extend design application in many areas still new to design.

NID’s efforts are enriched by the experience of its Outreach collaborators which range from industrial bodies (particularly small, medium and hand industries) and other institutions of education and training, to voluntary organisation and central or state bodies working in priority sectors.

Workshop and training programmes are tailored to the specific needs of particular groups, aimed at assisting them to put design awareness in schools, at primary and secondary levels.

CONTACT

The Activity Chairperson Outreach

E-MAIL

outreach@nid.edu

PHONE

+91 79 26629601 / 26629768 / 26629770

Industry & Online Programmes

As a measure of a proactive strategic approach, NID has set up the Industry & online Programmes department (I&OP), which regularly conducts design sensitisation and awareness workshops, seminars, and activities that provides competitive advantage through design. Through these programmes, NID shares the vast knowledge and skills of various faculties with professionals, practitioners, teachers from various industries, organisations, and institutions; and welcomes all those who wish to be associated with design.

NID is well known for its innovative pedagogy and unique teaching methods. NID has now also adapted to asynchronous teaching trends to introduce an online design education programme to keep pace with the changing ways in the field of education in a digitally and technologically enabled world in order to create learning opportunities for those who are otherwise unable to participate in full time training modules.

Apart from the above, during summer vacations, the I&OP department also conducts special programmes for school children and teachers to sensitise them towards design.

Throughout the year, the special workshops are organised for design professionals on specific topics either planned by faculty members or demanded by the client. Till date, through the department, NID has conducted many workshops and programmes that have successfully spread design awareness to various sectors in India and abroad.

Through Industry & Online Programmes, the institute welcomes all those who want to be associated with the field of design and NID’s contribution to the same.

CONTACT

Activity Chairperson, I&OP

E-MAIL

industryprogrammes@nid.edu

ipp@nid.edu

PHONE

+91 79 26629 767,26629 746

Main Contact :

National institute of Design

Paldi, Ahmedabad – 380007, Opposite Tagore Hall,

079-26636500

079-26636600

http://www.nid.edu

 

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